How to get people to Actually read your emails

There’s a difference between touching on a pain point and being an asshole. If you genuinely feel you need to insult people to get them to buy your product then I think you need to sit down and rethink your value proposition or your product.

Your clients are being bombarded with negativity from all sides. They are getting it from the little voice inside, the world around them, possibly their family and friends. If they are a mom I can tell you right now there is mom guilt in play and the force is strong with that one. The last place they need and want it from is the person who’s claiming that they can help. You attract so many more flies with honey than with vinegar. In a sea of darkness be a shining ray of hope. The light that tells them it doesnt HAVE to continue. Help them to know that there is a better way without putting them down.

I’m not saying there isn’t a time and place to be brash because there really, really is, but it isn’t in your email headline or in your sales copy. Let me give you two examples:

What you’re doing wrong with your newsletter

OR

3 Amazing tips to pump out a kickass newsletter

The first one screams, man I’m fucking something else up….why can’t I do anything right!?! The second makes me instantly want to know more and it gets me fired up and excited about a positive change I can make in my business! Am I right?

Within the email I’m going to give detailed examples with pain points to boot but the difference is I made my reader feel like there is hope rather than making them feel like a fuck up.

Starting a business is hard and requires a ton of courage! And that first bit is super rough as you battle doubt, anxiety, trying to stay afloat financially, and have a life at the same time. Show them love and kindness and truly teach them how to succeed. That is how you make your mark in this world and create a positive impact for the world as a whole. That’s also how you attract more clients who want and need what you can give them! By staying positive and giving them your best you create a loving and trusting relationship which means more sales and we all know what that means, cha-ching! Now go make that money, honey!

Email marketing and sales copy can be very tricky subjects and there is a right way and a wrong way to approach it. Let's talk about the different methods and why I prefer one over the other.

When those inner demons come to call…and what to do next.

A few months ago I started the process of removing things from my life that no longer served me.

Things that only seemed to bog me down, stress me out, or cause me pain. It started with things in the house though truth be told I’m still working on that in a real way. I got on fb and cleaned out my friends list. Then I moved on to groups.

After all that I went through some massive personal transformations and that was intense and amazing in ways I cannot even explain.

I came out of closets I had been hiding in both to myself and to others. I let go of hurt and pain and did all the forgiveness work I could think of at the time. And it was amazing and gut wrenching all at the same time. I was better for a bit and then other demons came to call. I’m working through those now. The process is similar, the pain more intense. These are deeper wounds that I’ve never quite dealth with.

The universe is with me in this and I know there is a purpose. I know there is love and excitement and wholeness at the end of this road. I know a feeling of being more complete will come as the sun always comes after the night.

But it requires more love, more change, more room. I’ve started that process as I turned off the fb notifications on my phone a few weeks ago. Then last week I removed the app completely from my phone. I have to view it on the web browser and it’s more challenging for me. I’m on it less. It’s been nice. And it’s freed up some mental and emotional space you see.

So the gist of this is that we often need to make space in our physical lives in order to free up our mental space to deal with the things we need to deal with. We often acquire physical shit in order to fill some emotional void.

Declutter, let the pieces go. Do what you have to do to feel whole again. Not with stuff. But with healing and self love. With friends and relationships! That’s where life really happens. In those moments and spaces.

At some point in our lives we have to shed our pain and step into the light and the love. This process isn't easy. Let's dive in to that a little.