Content Strategy

Let's talk content strategy

Well hello there and welcome if you’re new and welcome back if you’ve been here before!

So you want to build a content strategy plan? 

Cool, cool, here’s what you need to determine first!

**Quick note: This post may contain affiliate links. If you click on those links and purchase the products I receive a small amount of money and it helps me create more content like this. This does not increase your cost whatsoever. It just supports me a tiny bit. Thank you in advance for your support.**

The questions you have to ask yourself

  1. What’s the goal or the why behind creating content in the first place?
  2. Where will you create that content?
  3. What type of content will you make?
  4. How often will you create content?

Let's break this down...

1. If you are just making content to make content it will be a waste of your time. I’m creating content to establish myself as an authority on content and launch strategy. The idea being you read these things and ask for my help when you’re ready. 

I’m also creating content just to help you and other people like you become better business owners for the simple reason that – it’s important to me and it’s a huge part of my mission

2. Where you put the content changes how you market yourself. Period. I market blog posts on pinterest. I wouldn’t put youtube videos there. Mixed media content is a whole different ballgame. 

3. The type of content influences so many things like I mentioned above. If you’re terrible at live video I’m never going to suggest you do them for your business. That said if you’re great on recorded video than we are going to crank out video content left and right. It just depends on your goals, your why, and your strengths. 

Let's go deeper

Okay, so, you’re main goal should be to have someone buy a service, course, or product from you. And the idea is that any content created will drive people somewhere where they can hear more about and purchase that product or service. 

So you can do this 2 ways. You’ll want to drive traffic to a website or storefront where they will purchase OR you can capture their email address and put them into a funnel to eventually buy the product. 

So at its core your strategy needs to establish a relationship with people and lead them to a product. 

How you do this is completely up to you. You’ll need to establish the amount of time it takes someone to become a customer after they’ve become a lead. This could be 2 weeks, 3 months, or even a few years. 

Over time you will be able to see a pattern and figure out a way to shorten the time it takes to make some folks buyers. But you’ve got to know where you’re at to know where you’re going to go. It’s all about learning more about your people and what drives their buying decisions.

This is personal

I could write down a plan for you and give you data on the best time to post to insta or facebook but ultimately it’s up to your audience and THEIR behavior. I spend 65-75% of my TV time on youtube. I love it. Others watch actual shows. Still others prefer to read. 

You’re honestly going to have to invest some time, have radical amounts of fun, while also dealing with some frustration figuring it out. I was reading a few articles today about the best times to post on instagram and then I looked at my own insights and guess what? My phone said the exact OPPOSITE of what THREE DIFFERENT articles said.

My advice

So here’s the real question and my honest advice. 

  1. How often do you want to consistently make content?
  2. How often can you make consistently good content?

The key word there was consistently! It’s got to be regular and good if not great!

My advice is to have some fun and truly play around with creating and launching content. If you want to create a course then you will want to start that email list and following NOW…like yesterday! All traffic should lead them to sign up for updates and tips on the course or service topic (hence this post). 

The number of posts is less important if they are fantastic, relevant, and helpful. People will seek you out! 

I’ll make a video at some point and a sample strategy in another post.

Launching a course using a platform

Well hello there and welcome if you’re new and welcome back if you’ve been here before! Last time we talked about launching products. You can find that post here.

Today I want you to grab some sparkling water (I’m currently sipping on some Strawberry Bubly) and let’s talk about the platforms you can use to build a course.

 

**Quick note: This post may contain affiliate links. If you click on those links and purchase the products I receive a small amount of money and it helps me create more content like this. This does not increase your cost whatsoever. It just supports me a tiny bit. Thank you in advance for your support.**

The questions you have to ask yourself

I could literally talk systems ALL day long. But I want to get hyper focused today and just talk about building and hosting your course.

There are a ton of options but the first choice you have to make is this…

Are you going to use a platform or host your course in wordpress?

Today we are going to assume the answer is a platform. I will create a whole post just on hosting a course in wordpress at another time.

The next decision you have to make is whether you will be using just a learning management system (lms) or an all in one platform?

What's the difference?

A learning management system only does exactly that. It only houses the course. It would not be a replacement for a website and you won’t be able to create other content like a blog in it. Think of it like a storefront.

 

LMS Platforms

Teachable is an example of a learning management system. Their prices begin at $29 if you pay for the whole year or $39 if you want to pay monthly. Teachable is one of the easiest platforms to learn and offers a pretty simple plug and play user interface. You can upload video, audio, and pdf style content.

Another platform I love is Membervault. It’s an amazing option for the beginner course creator. They have a free plan that allows you to have up to 100 people move through your course before you have to sign up for a paid option. It’s a clean and easy platform to understand as well.

 

All in One Platforms

All in one platforms allow you to replace your website and often offer email marketing and webinar platforms in addition to the LMS capabilities. I have 2 favorites when it comes to all in ones: Kartra and Kajabi. Podia comes in at a close third.

Podia 

Let’s start with Podia as it is the least expensive option. It’s a really cool platform for beginners. It will allow you to house digital products, courses, webinars (this is HUGE), and so much more. If you go to their site they feature folks who are using the platform so you can see exactly what your site has the potential to look like. The pricing is crazy reasonable at $39 a month. If you also want to use it as a blog the cost jumps to $79 a month.

Kajabi

Next is what I consider to be the king of the all in ones and that is Kajabi. Kajabi will house your website, blog, lms, webinars, and offers plans that do not charge a transaction fee. the plans are a bit on the pricey side of things though as they begin at $119 billed annually or $149 for monthly billing. I will say that this platform is, again, incredibly easy to use and very plug and play. It is best for people who are NOT looking to do custom CSS or html.

Kartra

Last but certainly not least is Kartra. I’ve worked extensively with Kartra and find its page builders to be very similar to Leadpages if you are familiar (limitations and all). It offers a very easy to use LMS and while it doesn’t have a native blogging capability built in…I’ve found a workaround to this that I’m happy to talk about later in a more in depth Kartra post.

Kartra will allow you to do email marketing, funnels, lead and sales pages, upsells, and house courses. It definitely comes in at a competitive price too!  Pricing begins at $99 per month. It’s definitely worth looking into!

Programs for Product Launches

What programs do you need to successfully launch a product?

Launching a product requires a few systems and tools. I’ll be honest, there are so many different options when it comes to systems and tools that CAN help you in launching a product. The list I’ve compiled below is just my own recommendations based on price and accessibility. You certainly could get the top of the line options (Ontraport and Magento) but frankly I find the middle of the road approach to be the most user friendly and allows my clients to jump right in rather than spend months learning a program. So what exactly would I  recommend to sell gobs of digital products?

**Quick note: This post may contain affiliate links. If you click on those links and purchase the products I receive a small amount of money and it helps me create more content like this. This does not increase your cost whatsoever. It just supports me a tiny bit. Thank you in advance for your support.**

 

Storefront

I could talk for days on each one available on the market but for simplicity sake I’m going to suggest Shopify or something like Gumroad if you only have one or two products.

Gumroad is a great starting point. It allows you to create buy links and there’s no monthly fees when you are just starting out. You will pay a 5% fee for every product sold. You’ll also pay the payment processor fees (generally around 4%).

Shopify on the other hand is a robust storefront platform and would be a great option to grow into. This platform allows you to essentially build a website with items for sale. It’s very much an all in one storefront. They have several different themes and there are designers who specifically make themes for Shopify. The price point begins at 29.00 per month.

If you are looking to blog AND have a storefront then squarespace may be worth looking at. With shopify you’d have to have wordpress and that would be an additional cost. Commerce plans with Squarespace begin at 30.00 per month.

 

Payment Processors

Speaking of payment processors…you’re gonna need one! Square, Stripe, and Paypal are the most common. Personally I prefer Square and Paypal as they are exceptionally easy to use and square has a card reader they will send you for free if you sell things in person. Paypal is super well known and trusted around the world.

 

Email Marketing

You’re going to need a way to communicate with customers. Personally I’m going to recommend Active Campaign or Convertkit as they will give you the best open rates and bang for your buck.

I will create videos on my youtube channel going into more detail about these programs and how to use them.

 

Social Media Platforms

Which social media platforms will you be focusing on? I suggest choosing one and hitting it with everything you can. I will dive mor einto strategy in another post. 

This is the gist of what you will need to launch and sell a digital product or products online. I will dive deeper into each of these subjects in future posts. 

Using Trello and Clickup as a CRM

Trello and clickup allow you to create your own system for managing clients and if you’re already using it for other parts of your business it just makes sense. You’re already in the program so you are far more likely to use it.

How would I set up trello?

If you only have 2-3 active clients at a time you could potentially house everything on one board. That said I’d personally suggest creating a team and labeling it CRM. The benefit of doing this is you can share it with your team and allow them to use it too. This helps you and your VA keep on top of everything needed for your active clients.

After creating the team you would then create 2-3 boards.

  • Leads
  • Active clients
  • Past clients

Leads and active clients can be one board if you are a small company. But as you grow you’ll want to separate those out. The cool thing is you can have templates for each step in the client process. Checklists and workflows that you add to each personal to ensure that each client gets the same treatment and you’re following the same process each and every time.

Here’s a video of how that would look in Trello and how to use it.

 

And how about Clickup?

Clickup would be much the same but you would create a space for your CRM. Then create lists for Leads, Active Clients, and Past Clients. Clickup will also allow you to track time through programs like Harvest or Toggl. This is useful for tracking paid work time for clients and simply tracking how long it’s taking you to do admin tasks and communicating. This kind of information is essential when you to increase pricing or just adjust pricing after you’ve actually begun to do the work.

Video for Clickup coming soon! 

Are there any sticky bits?

Now it’s not all roses and rainbows. There is a dark side to using a CRM like this…there’s no way to export the names and email addresses so that you can add them to your email marketing software. The work around here is to simply add them by hand to a certain list or segment. This would be a task that you added to your checklist. Personally I would not add them until they become an active client. Once you move them to the past client board/list make sure that you then move them over to the past client segment within your email marketing platform. Again this should just be a part of your checklist.