I recently removed every offering I had to work with me on my website. I’ll give you a second to let that sink in.
Okay now that the heart attack is over I’ll tell you why.
I have been coaching on and off for about 3 years. It’s never something I’ve promoted about myself so that has caused it to not be super successful. But I’ve recently been diving into the why behind not promoting my coaching services. Here’s what I’ve come up with and why I think it’s important that you all really sit down and figure out if what you are doing is inspiring you and lighting you up. If you have the courage to put yourself out there and the known ability to actually help people…and by known ability I mean YOU know that you can help people in a specific area than advertising shouldn’t be that hard.
But I’m an introvert among many other things.
But I digress. Honestly, I lost passion. When I’d get on the phone I’d be on fire and it would feel amazing to genuinely help people but it was the getting them on the phone aspect. Getting on video to try to sell someone my services just felt disingenuous. I’ve never been one for self promotion. It’s been rather challenging for me. Do you smell a block here? Because I did. I was taught to be very humble. My parents are not flashy or showy in any kind of way. They live in a nice home in a very small town. But it’s nothing extravagant. They have normal cars. That’s all well and good and they have done rather well for themselves. I’ve personally always wanted more.
I’ve wanted a second home on a lake for longer than I care to try to remember. A place out in the middle of nowhere where I can disappear and connect back to myself and to nature. I’ve wanted to travel for some time.
But more than that I want a home of my own, a secure plot of land that is my families to relax, grow a garden and some of our own food, have some chickens…because farm fresh eggs are unlike anything in this world…and to be back in the south where I belong.
In order to get there I have to be willing to stick my neck out and get shot down. I have to rebuild my confidence and get through this glass ceiling I’ve developed over the years for myself.
And I have to build up my brand and in order to do this I have to take a step back and remove things that aren’t serving me. And that was my coaching. Every time I went to my website I felt a sense of guilt over not promoting it. And a huge sense of failure for not having my schedule booked out with clients and calls. Let’s just say I stopped going to my website for a long while…and that’s not how it should be! Your website should feel like home, the place you go to inspire others and yourself even. Your website and your brand should be a reflection of a part of you and mine hasn’t been for a while now.
I told you all of that to tell you this…Don’t be afraid to shut it down for a while and get focused. Don’t be so afraid of missing out on something or someone that you keep offerings and ideas on the table that are no longer serving you!
And just because one thing fails doesn’t mean the next will. Or that it’s really a failure at all if you’ve never really put it out there to begin with.
Take your time, get clarity, and find your purpose!
Light and love,