There’s a difference between touching on a pain point and being an asshole. If you genuinely feel you need to insult people to get them to buy your product then I think you need to sit down and rethink your value proposition or your product.
Your clients are being bombarded with negativity from all sides. They are getting it from the little voice inside, the world around them, possibly their family and friends. If they are a mom I can tell you right now there is mom guilt in play and the force is strong with that one. The last place they need and want it from is the person who’s claiming that they can help. You attract so many more flies with honey than with vinegar. In a sea of darkness be a shining ray of hope. The light that tells them it doesnt HAVE to continue. Help them to know that there is a better way without putting them down.
I’m not saying there isn’t a time and place to be brash because there really, really is, but it isn’t in your email headline or in your sales copy. Let me give you two examples:
What you’re doing wrong with your newsletter
OR
3 Amazing tips to pump out a kickass newsletter
The first one screams, man I’m fucking something else up….why can’t I do anything right!?! The second makes me instantly want to know more and it gets me fired up and excited about a positive change I can make in my business! Am I right?
Within the email I’m going to give detailed examples with pain points to boot but the difference is I made my reader feel like there is hope rather than making them feel like a fuck up.
Starting a business is hard and requires a ton of courage! And that first bit is super rough as you battle doubt, anxiety, trying to stay afloat financially, and have a life at the same time. Show them love and kindness and truly teach them how to succeed. That is how you make your mark in this world and create a positive impact for the world as a whole. That’s also how you attract more clients who want and need what you can give them! By staying positive and giving them your best you create a loving and trusting relationship which means more sales and we all know what that means, cha-ching! Now go make that money, honey!
